Yeepeey launches eGrocery app for customers to shop from home

Published: Sunday, May 23, 2021

The newly launched eGrocery app Yeepeey is offering users the opportunity to shop from neighbourhood grocery stores, supermarkets, and hypermarkets from the comfort of their homes or offices by paying the same prices and enjoying the same promotions and discounts as displayed in the store.
Yeepeey, was conceptualized in 2019 after Co-Founder Monish Chandiramani observed that he was spending extra money on groceries when shopping through the grocery apps available then as compared to in store shopping.
The idea was to eliminate the mark-ups and reduce the service fees to a minimum or even free in some cases to give users the ability to stay home and order their essentials more frequently at in-store prices.
The app also gives an advantage to its users by reflecting in-store promotions and discounts as soon as they hit the store on the app in real-time.
With a vision to create an extensive qCommerce ecosystem, the new eGrocery start up promises to change the way consumers shop, spend, and save on groceries and more by subsidizing the current cost of convenience that customers must pay while shopping.
Monish says, “Ordering essentials via an eGrocery app was way more expensive than buying it from the store itself. Even though the convenience plays a major role, consumers still don’t like to pay extra mark-ups over and above the prices displayed in the grocery stores in additional to the exorbitant delivery fee. With the ease in movement restrictions, consumers would simply prefer walking down to their nearby stores for small purchases.”
Speaking of the sustainable revenue model, Monish expresses: “Since the onset of the pandemic in 2020, consumer shopping patterns and choices have almost changed forever. Consumers now prefer taking precautionary measures and avoid being in crowded areas such as hypermarkets and would rather have as much possible delivered to their doorstep.
“However, we did observe that customers were having to pay a heavy price for the convenience and that’s the problem we’re trying to solve by subsidizing the cost of convenience without compromising on the quality.”
The initial vertical is groceries and essentials and over time, Yeepeey aims to branch out to include new verticals and cover a wider footprint across UAE.
“The acceptance of platforms like ours across merchants and consumers has drastically accelerated due to the pandemic which poses a great opportunity for a business like ours to digitize not just online shopping but also other aspects of the value chain in the post-pandemic world.
“Our growth is evident from the 300% increase in our users since our official launch in February and on-boarding of more than 50 merchants, large, medium and small, such as Union Coop, E-City, Blue Mart and many more,” reveals Co-founder Jatin Sharma.
Through Yeepeey’s app, users can connect with grocery stores and supermarkets in their vicinity and receive their items in 30-45 minutes or less. Prices are same as those displayed in-store with subsidized or free delivery.
Yeepeey has covered over 150 stores and activated 50 merchants on app across 30 localities in Dubai since its official launch. Some of the popular localities in Dubai serviced by yeepeey includes Business Bay, Barsha, JLT, JBR, Dubai Silicon Oasis, Downtown Dubai, Bur Dubai, Karama, Greens, Lakes and Emirates Hills.
Yeepeey is further slated to expand its operation by including bakeries, confectioneries, flower shops, pet care and a lot