WCAworld Strengthens E-commerce Focus with New Director and Formation of World Parcel Alliance

Published: Monday, November 20, 2023

WCAworld, which describes itself as “the world’s largest and most powerful network of independent freight forwarders”, has appointed a new e-commerce director and a new director of its World Parcel Alliance (WPA).
Harald Oechsner has joined WCAworld as director – e-commerce and Steve Howard has joined the network as director of the newly formed WPA.
Both men report directly to chairman David Yokeum. They will offer “greater opportunities and industry-leading expertise”, WCAworld said, to help members grow their e-commerce and final mile businesses.
Oechsner has worked closely with WCAworld members for more than 25 years. He has lived and worked in over 11 countries and has held senior positions in multinational logistic companies.
Howard brings to WCAworld over 33 years of experience in the trucking and final mile industry in the Americas. He is a past president of the Customized Logistics and Delivery Association, having been on its board for 14 years.
Chairman David Yokeum commented: “We have listened to member feedback and appreciate that our members need additional support and opportunities to grow their e-commerce and final mile businesses, and this is why we’re investing now in our e-commerce network and have established the World Parcel Alliance.”
WCAworld’s WPA was created with the purpose of supporting the express delivery and logistics industry. Its core focus is to act as a provider of choice for big international e-commerce companies like Alibaba, Wish and Shein, to enable them to reach new markets and provide a seamless customer experience to the consumer.
“The World Parcel Alliance recently held its first conference which demonstrated the exciting prospect of bringing together the best and most innovative last-mile providers,” Yokeum informed.
WCAworld has more than 12,000 member offices across 196 countries.