Tradeling to introduce effective and cost-competitive freight booking and management

Published: Monday, November 16, 2020

Tradeling, a fast-growing emarketplace focused on business-to-business transactions in the Middle East and North Africa (MENA) region, has struck new deal designed to introduce effective and cost-competitive freight booking and management.

Tradeling has launched Tradeling Smart Freight, augmenting B2B e-commerce with real-time freight procurement via, the world’s largest digital freight marketplace.

With Tradeling Smart Freight, powered by’s Freight-as-a-Service, businesses can benefit from online, real-time access to compare, book and manage their air, ocean and land freight services whether they are active on the Tradeling platform or not.

Dr Mohammed Al Zarooni, Director General of Dubai Airport Freezone Authority, said: “Tradeling continues to strengthen Dubai’s position as a global trade hub while driving more value for MENA businesses.  SMEs, which are one of the main pillars of our economy, will stand to benefit from Tradeling’s partnership with Freightos.

“It means more small-to-medium-sized enterprises can access goods and services in other parts of the world to better serve their customers. I applaud Tradeling’s constant drive to add value and highlight the strength of the UAE’s position as a leader in trade and commerce.”

Through this collaboration, businesses can conduct seamless trade with traders and enterprises in China. Tradeling Smart Freight gives customers the power to easily compare live freight quotes, book, manage and track the shipment, and then communicate with the vendor in one integrated platform. They will also be able to purchase cargo insurance as an optional extra and opt for customs clearance and door-to-door delivery.

Three fundamental challenges faced in logistics are resolved with the new Tradeling Smart Freight service: concerns in searching and selecting the right shipping method; obtaining freight rates on time; and not knowing where the shipments are and when they are to arrive.

Muhammad Chbib, CEO, Tradeling, said, “Through our partnership with we have created an online freight booking ecosystem within our digital platform. It is a powerful example of how we are transforming B2B e-commerce in the region. No company in the region has marked such a strong digital integration of cargo as we now do. This brings an innovative, business-critical digital transformation as logistics is at the heart of trading.

“We are providing any business, not just customers or suppliers registered on Tradeling but anyone who requires logistics services, the opportunity to move into the digital realm. Tradeling Smart Freight will add more value to the business community and invigorate the trade dynamics in the region. Businesses only have to register on Tradeling for the new service, and instantly access the freight providers and complete their booking online.”