The 'Lemon Queen' loves to laugh, follows the 'Miracle Morning' approach

Published: Tuesday, May 19, 2020

She’s articulate, approachable, funny, witty, thinks outside the box and is definitely not afraid to take risks when necessary.

Audrey Serdjebi, the Parisian Chief Communications & Marketing Officer for eight years of ECS Group, one of the world’s biggest GSSA companies, made a major leap to create her own media and communications company, specializing in air freight and logistics industries, the “Lemon Queen.”

Her previous exposure dealt mainly in communication management for different politicians and NGOs but fell in love with the industry the moment she began working for ECS Group.

“Eight years building tailor-made communications for ECS Group taught me all about the inner workings and rules of the industry. And I wanted to use that knowledge to promote the industry at every level. I love my work. Finding ways of standing out, injecting new energy into the promotion of new services and products, striving for excellence… When you’re in love, it makes you want to write passionate letters. I’m in love with this industry and I want to shout it from the rooftops every day,” Audrey, the Founder and CEO of Lemon Queen shared with Air Cargo Update.

Lemon Queen now counts ECS Group as among its growing list of clients. The team is made of 20 talented employees and freelancers.

“We offer you advice, we understand your brand image, we relay that image to the press and on social media with the greatest care, we create content, media and ads, and we know how to get the most out of them. And of course, events management is also part of our skill set. We’re a real communication and marketing team,” Audrey summed up some of Lemon Queen’s services describing it as a company “focused on the future” which does pro bono work for charity events or promoting values of equality.

So how does this busy and energetic CEO relax? She follows the “Miracle Morning” approach.

“For the last two years, I’ve followed the Miracle Morning approach. Every morning, I wake up at 5.30 to meditate, read, write and exercise. At 7.30, I’m ready for the day, clear-headed and fully effective. It allows me to stay absolutely focused and be as effective as possible. It’s a practice that means I never lose sight of my goals and allows me to constantly move forward. I think that if everyone took a bit of time to re-centre themselves and meditate, stress wouldn’t be such a major problem in today’s world,” Audrey said.

And when she has more time to spare, she laughs. Yes, this CEO finds laughing liberating.

“Laugh. Take the time to laugh. With my daughter, my family, my friends. Laughter is liberating. It reminds us how lucky we are to be alive. When I was little, my mum would constantly remind me that every moment of tension makes you older and every moment of joy makes you younger,” said Audrey who is also squeezing in her busy schedule writing her second novel.

Her favorite book? “Les Liaisons Dangereuses by Choderlos de Laclos. For its depiction of urgent life and urgent love. For its depiction of love being experienced with such intensity. The book is a series of letters addressed from one character to another. The author’s ability to switch between styles with such ease, to paint the temperaments, personalities and above all the emotions of each character, is absolutely incredible. Each character is a work of art in themselves. And you don’t emerge unscathed after reading these relationships in letter form.”
And when the going gets tough, Audrey stays positive pulling inspiration from 17th century French poet Jean de la Fontaine.
“And though I fail to carry off the prize, still there is honour in the enterprise.” These lines are by Jean de La Fontaine, a 17th-century French poet. You have nothing to lose by giving yourself the tools to succeed. But fundamentally, I love life, and when things are difficult, I know that there’s nothing that can’t be changed and that whatever happens, the best is yet to come,” Audrey said with optimism.