Swiss World Cargo – Carrying cargo the Swiss way

Published: Monday, March 14, 2016

Swiss WorldCargo, the airfreight division of Swiss International
Air Lines (SWISS), offers a comprehensive range of logistics
solutions for transporting high-value and care-intensive
consignments to more than 130 destinations in over 80
countries. Headquartered at Zurich Airport, Swiss WorldCargo
has been widely touted as a reliable and innovative service
provider within the Lufthansa Group. Founded in 2002, Swiss
International Air Lines created its airfreight division Swiss
WorldCargo the same year.

The Zurich-based airline appointed Mr. Ashwin Bhat as its head
of cargo division in October 2015. A veteran in the air cargo
industry, Mr. Bhat, an Indian national had joined the Swiss
in 1999. Ever since, he had donned several roles within the
company, including being the head of Area Management for
Asia, Middle East and Africa in 2010.
We spoke to Ashwin Bhat on an array of topics. Excerpts from
an interview:

Which are the main regions and countries you provide
freighter services to? Are you looking to foray into newer
regions in the near future?

Swiss WorldCargo does not provide full freighter services; as
the air cargo division of Swiss International Air Lines, our focus
is to market the belly hold capacity of the SWISS fleet. The
freight segment is very important to SWISS; in fact, it is only
the co-loaded cargo that makes the operation of wide body
aircraft really profitable.

We offer a comprehensive range of logistics solutions for
transporting high-value and care-intensive consignments to
some 130 destinations in over 80 countries. Our extensive
network of air cargo services is supplemented by daily truck
connections between key business centres.
Swiss WorldCargo recently took delivery of the first of its
nine new Boeing 777-300ER aircraft. How will this provide
improved airfreight services and enhanced environmental
performance on the long-haul operations. When do you
expect delivery of the remaining aircraft?

The new long-haul twinjet will enable us to offer more of our
high quality quality airfreight services between Zurich hub
and destinations such as New York JFK, Hong Kong, Montreal,
Los Angeles, Bangkok, São Paulo, San Francisco and Tel Aviv
(see deployment plan below).

The routes on which we are first deploying the Boeing 777-
300ER have a very high load factor, so we are increasing the
freight capacity of a fully-occupied passenger flight to almost
24 t (+15%). But weight is not the only key factor in airfreight
operations, so we have also placed particular emphasis on the
configuration of the cargo hold. Compartments 1 and 2 are
temperature-controlled – which makes the B777 precisely the
aircraft we want.

The youngest – and biggest – member of the SWISS fleet
won’t just extend our service offer to our customers: it will
also enhance the environmental performance of our longhaul
operations, as it produces substantially lower carbon
emissions and is impressively low-noise.

The first of the nine aircraft which will be deployed in the
SWISS fleet in 2016-17 was delivered at Zurich on 29th
January; the first intercontinental cargo operations took place
on 21 January on flight LX14 from Zurich to New York JFK.
The B77W at a glance

– 9 new Boeing 777-300ER aircraft in the SWISS fleet
– 6 more in 2016, 3 more in 2017/2018
– A bigger belly hold: 24,5t of cargo capacity
– A wider range: 14,490 km with maximum payload
– More respect for the environment: Reduced CO2 emissions and noise

Swiss WorldCargo has just taken the lead in IATA’s e-AWB 360
campaign to speed up process implementation of switching
to electronic air waybills (e-AWB) to all destinations and
customers at numerous airports using the ‘single process’
concept. Elaborate on the same.

Swiss WorldCargo is fully committed to making the e-AWB
a success. And this commitment is underlined by our
participation in the e-AWB 360 campaign. As envisaged
under the campaign promoted by IATA to accelerate process
implementation, the new e-AWB, using the ‘Single Process’
approach is offered to all destinations and to all customers at a
number of airports

Amsterdam Schiphol (AMS) became the first such ‘e-airport’ on
1 January, joined by Paris (CDG) on 1 February, and by Zurich
(ZRH), Dubai (DXB), Singapore (SIN), London (LHR) and Milan
(MXP and SWK) on 1 March. Additional key airports will follow
in subsequent months.

At Swiss WorldCargo we have a holistic approach when it
comes to paperless cargo and we work extensively with
regulators, freight forwarders, ground handling agents and
other key stakeholders worldwide to achieve a paperless and
more secure supply chain: In Zurich, for instance, we were the
first airline to adopt the eCSD ‘Electronic Consignment Security
Declarations’ which complements the paperless acceptance of
air cargo.

Do you operate On Board Courier (OBC) services?

Since 2014, we have been offering an OBC service in
cooperation with global on board courier specialist
Chapman Freeborn.

Elaborate on the understanding Swiss WorldCargo
shares with Lufthansa Group in terms of providing
quality airfreight services to its customers

As an integral part of Swiss International Airlines and
thereby the LH group, we have a very collaborative
relationship with other group companies. Each of us
brings our unique vision, strategy and strength, which
we use to learn and benchmark in order to continuously
improve our services to our customers.

As a European carrier, how much of competition do you
face from the Gulf region carriers?

As with others in this industry, we face our share of
competition from carriers from different regions in the
world, not just the Gulf carriers.

What are the company’s growth strategies for the
coming years?

As stated earlier, 2016 and 2017 will see a growth in the
range of 10 to 15% due to integration of 777 a/c’s into
our fleet. In addition to the capacity growth, we are also
working on further enhancing our service and product
portfolio. Even in a sluggish market environment, there are
segments which show growth and where we believe Swiss
WorldCargo capabilities and offering will be appreciated
e.g. pharma and life science segment.

Airfreight is a people’s business and one of the factors
where we will continue differentiating to its competition is
through the people aspect. Swiss WorldCargo has defined
that one of our key strategic success factors is going to
be the people; we will be investing in further developing
the skills and knowledge of our teams in order to further
improve our engagement with our customers.

How will you rate Swiss WorldCargo’s achievements
ever since you took over on October 1, 2015. Any new
product innovations introduced worth mentioning?

It would not be appropriate to judge one owns
performance and achievements; hence I would let our
customers and staff judge and issue my report card.
Regarding product innovation as stated earlier, a number
of plans, which we would communicate in the months

What are your future projections for the air cargo

2016 is continuing where 2015 ended. The uncertainty and
sluggish market conditions will continue where capacity
will outgrow demand.