Seafrigo Group strengthens brand on air cargo with Seafrigo General Cargo

Published: Tuesday, April 5, 2022

Le Havre, FRANCE—Seafrigo says it has streamlined its service offerings and strengthened its identity by rebranding Maison Jamein, the oldest freight forwarder in Le Havre and well-known for its general cargo activities since 1831, into Seafrigo General Cargo.

Seafrigo said rebranding is the first in a three-phase transformation to better align company identities within the group with their specific activities.  It will be implemented first in France, followed by Europe and finally, worldwide, where the brand is operating.

Famous for its general cargo activities since 1831, Maison Jamein is the oldest freight forwarder in Le Havre and has recently been experiencing a real boom in business following numerous investments and the creation of offices in strategic locations. The company joined Seafrigo in 2016.

“The new name reflects the growing connection between all our group companies around the world,” said Thomas Costantin, Group Head of Communication & Marketing. “In the ever-changing logistics world in which we now operate it’s hugely important to have a consistent identity wherever we operate.  It provides customers and potential customers with a strong brand name with a stable and dependable heritage, whatever their service requirements.”

Maison Jamein joined the Seafrigo Group in 2016 and brought its complimentary know-how and knowledge to the organization. Its team also had a wealth of food specialist and temperature sensitive logistics skills which blended perfectly well with Seafrigo’s own specialties.

Under its new name, Seafrigo General Cargo will continue to offer a full spectrum of multimodal services, including ocean freight, road transport, airfreight, and contract logistics services for high-value and oversized products.