Qatar Airways renews partnership with FCB
Qatar Airways is pleased to announce that an agreement with FC Barcelona has been reached to renew the partnership with FC Barcelona’s first team until 30 June 2017. The agreement will allow the carrier and the world’s best football club to partner together for another season of world-class football.
Qatar Airways entered into a strategic three-year partnership with FC Barcelona in July 2013 which has seen the airline develop a multitude of activations together with the club that have gone well beyond simply having the name of the carrier on the team jerseys. The airline proudly features the team in its very own safety video, shown to all passengers before departure, which also became a hit across all social media channels, generating nearly 40 million views within the first four weeks of its debut.
Since the partnership took effect, Qatar Airways has launched a number of hugely successful campaigns including ‘The Land of FCB’ and ‘The FCB Holiday’ – building on the concept of ‘a team that unites the world’ – and has officially sponsored the FC Barcelona summer tours.
In addition, the airline painted the FC Barcelona custom-designed Boeing 777, introduced unique tour and match packages for fans looking to visit Barcelona through the Qatar Airways Holidays division and has organised a number of very successful social media contests to celebrate the sponsorship with the fans.
At the same time, since the commencement of the sponsorship in 2013, Qatar Airways has also doubled its frequencies to both Madrid and Barcelona, expanding both routes to full double daily services, bringing thousands of tourists every week to Spain from around the world.