New Generation DAF trucks come alive digitally, an industry first
Multi-layer digital launch for New Generation XF, XG and XG⁺
DAF Trucks made its brand New Generation XF, XG and XG⁺ come alive on computer screens and mobile devices with a stunning augmented reality app and a fully immersive online virtual experience – an industry first. DAF says both applications reflect its New Generation slogan ‘Start the Future’.
With the interactive augmented reality New Generation DAF app – downloadable via the app stores at Google Play and Apple – each detail of the New Generation XF, XG and XG⁺ is just a swipe away on the display of any mobile device.
Using the camera of your mobile phone or tablet, the software can place the truck where you want it. Right on top of a desk, in a parking area or even in a living room. App-users can then explore the truck from all angles, both inside and out, and discover all the details and features without leaving the seat.
“The DAF Virtual Experience has been designed to work on all devices – desktop and mobile. It is responsive, rapid and much more than just a video production, with the look and feel of a high-end gaming environment. The New Generation DAF app and the DAF Virtual Experience are part of a comprehensive digital launch of a new generation of trucks, and at the same time ushers in a new generation in communications too,” said Richard Zink, Director Marketing & Sales.
Together with the New Generation DAF app, the DAF Virtual Experience, an immersive and interactive online environment, has been launched, which convincingly emulates its physical equivalent at DAF’s onsite Experience Centre in Eindhoven.
This virtual domain offers shows, presentations, videos, a live chat and even the possibility to register for a virtual drive in the New Generation XG and XG⁺. A visit to the DAF Museum and a virtual web shop are also included. More features will be added during the year.
At the heart of this Virtual Experience is the ‘Start the Future’ showroom. Here, visitors can get up close and personal with the New Generation XF, XG and XG⁺ and discover some of the important features that make this new line of trucks so revolutionary. Photos & Text: DAF Newsroom
First 1,000 New Generation DAF trucks sold
Less than a month after the official June launch, DAF says it has already received over 1,000 customer orders for its New Generation XF, XG and XG⁺ trucks. The completely new range of vehicles for long distance transport will enter production in October and set a new standard in efficiency, safety and driver comfort.
DAF’s new New Generation XF, XG and XG⁺ are the first trucks on the market to fully benefit from the New European Masses & Dimensions regulations. These allow truck cabs to be longer to achieve next levels of efficiency, safety and driver comfort.
Features like optimal radii, a tapered cab design, a curved windscreen and a 16 cm elongation at the front, have resulted in industry-leading aerodynamics. This contributes to an impressive improvement in fuel efficiency of up to 10%, with similar reductions in CO2.
Unparalleled safety is achieved through extremely low window belt lines and a kerb view window for outstanding direct view, as well as features like the new DAF Digital Vision System and the DAF Corner View. Swivel seats, a superb, fully digital instrument panel, a Relax Bed and ambient interior lighting, not to mention the unprecedented amount of interior space (12.5 m3 for the XG⁺), all combine to deliver unrivalled driver comfort.
In addition, the New Generation DAF represents an entirely new platform, ready for alternative battery-electric and hydrogen drivelines which are currently under development at DAF.
“Never before in our more than 90-year history has the milestone of over 1,000 customer orders been reached so rapidly after the official launch,” according to Richard Zink, member of the DAF Board of Management and responsible for Marketing & Sales. “What makes this milestone even more special, is that the New Generation DAF will only enter production in October and far most of the customers haven’t been able to see our magnificent trucks in real life yet. It shows that we have started the future by launching a series of revolutionary trucks that are genuinely game-changing in terms of efficiency, safety and driver comfort.”