Kewill and LeanLogistics rebrands as BluJay Solutions

Published: Tuesday, March 28, 2017

Kewill and LeanLogistics have rebranded as BluJay Solutions following the completion of an integration process put in place after Kewill acquired LeanLogistics in May 2016.

In conjunction with the rebranding, the newly named company has also unveiled the BluJay Global Trade Network, which it described as a “fundamentally new model that goes beyond automation to help organisations harness the full power of the global supply chain ecosystem”.

Doug Braun, chief executive of BluJay Solutions, said, “It’s no longer just about multi-modal, omni-channel and booking tools – we’re moving toward a new era of business where global trade shifts to the forefront, and supply chain becomes today’s battleground.

“BluJay delivers the expertise, breadth of cloud-based software applications, and end-to-end collaborative visibility that organisations need to make speed a competitive weapon, and optimise their future in the global economy.”

The BluJay Global Trade Network is among the largest in the world, with more than 40,000 carriers, shippers, forwarders, suppliers, and LSPs.

“Our customers’ success is the standard by which we measure our own,” added Braun. “The BluJay Global Trade Network exemplifies our commitment to equipping customers with the technology, services and connections they need to deliver exceptional service.”

Steve Banker, vice president, supply chain management at ARC Advisory Group, said, “Traditional supply chain solutions focused on optimisation from the point of view of an individual company.

“But as companies moved to more outsourcing and increasing reliance on global supply chain partners, the traditional software architecture has become increasingly less relevant.

“A modern global trade network model gives companies access to multiple delivery options and carrier choices so they can quickly seize new opportunities and enjoy frictionless and more efficient movement of goods across any border.”