Kerry Logistics partners with Missguided to support ongoing global growth

Published: Wednesday, March 8, 2017

Multi-channel fast fashion retailer Missguided is working with Kerry Logistics Network Limited as supply chain partner to support its ongoing global growth.

Kerry Logistics will handle all international air and ocean needs for the UK-based retailer, as well as providing a wide range of value-added services and on-the-ground logistics support through its extensive network across the Greater China region and Asia.

Missguided will make use of Kerry Logistics’ Virtual Buying Office (VBO), a web-platform with supply chain and planning functions designed to provide visibility from Purchase Order (PO) creation through to final delivery, addressing inventory risk whilst further enhancing overall efficiency of its operations.

“It is fundamental to our business strategy that we have a global logistics partner that has the flexibility to react quickly to our demands no matter where the consignment is coming from or going to,” said Brett Young, Operations Director of Missguided.

“Our customers receive market leading options together with a high level of service for a very reasonable price, therefore the initial stock movements are imperative to our overall customer experience.”

“By using proven, forward thinking partners such as Kerry Logistics, we are able to build on new initiatives, continually improve our customer experience, and in turn support our aggressive growth strategy,” added Young.
“Our strengths in Asia, combined with the recent acquisition of Apex Maritime and its affiliated companies in the US, will enable a strong platform to manage the client’s strategic growth and expansion across the globe,” said Emma Rowlands, Sales Director of Kerry Logistics (UK).

Missguided opened its first physical retail space in Westfield, Stratford City, London, in November 2016, and its second, in Bluewater, Kent, is due to open in summer 2017.