JUMIA.com partners with SEKO Logistics for cross-border shipping

Online marketplace JUMIA.com is partnering with SEKO Logistics to accelerate the growth of its business, which already trades with over 500,000 local companies in Africa every day.

JUMIA.com – part of the JUMIA Group serving 23 African countries – was founded in 2012 and is already the largest online retailer in Africa in markets such as Nigeria, Ghana, Kenya and Egypt. AXA, Goldman Sachs, Orange, CDC, Rocket Internet and MTN support its development.

It has chosen SEKO Logistics as its official logistics partner to operate JUMIA’s Fulfillment Center in China, as well as to provide cross-border shipping services for orders from Chinese merchants. SEKO won the contract on the strength of its extensive experience and expertise in supporting the supply chains of various online marketplaces for cross-border ecommerce orders from Asia Pacific.

Eddie Lee, Director of E-Commerce, Greater China, at SEKO Logistics, said: “The big challenge for online marketplaces is understanding how to ship cross-border B2C orders in terms of process, requirements and rate-level benefits. This is an area where we have proven expertise, backed by our award-winning technology. The team at JUMIA.com recognized our ability to provide B2C export solutions from China as well as our experience in managing Chinese sellers locally on behalf of JUMIA. Our flexibility and innovative approach were other key factors in our success because JUMIA is forecasting substantial growth and needs a partner that can support their cross-border sales into Africa and grow alongside them. We are very excited to be an official 3PL for another big marketplace in a new region following our partnerships with ALIBABA and other marketplaces in Southeast Asia.”