FedEx Express launches SMS functionality in the GCC

Published: Monday, July 8, 2019

FedEx Express has launched SMS functionality within the FedEx Delivery Manager application in the UAE, Bahrain, and Kuwait. The enhancement is part of an on-going expansion of the service to 59 countries, covering 80 percent of global GDP.

FedEx Delivery Manager provides recipients with the ability to customize their FedEx Express deliveries, with convenient options such as rescheduling the delivery time or location, an added benefit for small and medium-sized businesses.

The platform will support the e-commerce market in the region. According to a report by BMI research, e-commerce in the Middle East is expected to be worth US $48.6 billion in 2022, up from an estimated US $26.9 billion in 2018.

“Expectations in last mile delivery and returns are only set to increase with the e-commerce landscape growing rapidly and more retailers and small businesses going online,” said Nathalie Amiel-Ferrault, vice president of Customer Experience and Marketing at FedEx Express Middle East, Indian Subcontinent and Africa.

“Convenient delivery options within e-commerce will remain key to customer satisfaction and the overall online shopping experience. FedEx Delivery Manager demonstrates our efforts to strengthen our last-mile delivery capabilities and provide more control and flexibility to our customers,” he added.

Recipients expecting deliveries to their residence will receive a notification by SMS or email from FedEx when their package has shipped. The recipient can choose to change the delivery instructions in a few simple steps via a secured website. FedEx Delivery Manager is free of charge, easy to use, and secure.

Businesses will benefit from greater customer satisfaction, increased loyalty and cost savings through reduced instances of returns. Customers can choose the right delivery option for their shipment at no added cost with up to date notifications every step of the way via SMS or email.

It also allows FedEx Express to minimize delivery attempts to customers who may not be home to receive deliveries.