Ethiopian Airlines signs up suite of new tech solutions with Sabre Corp.

ADDIS ABABA: Africa’s largest airline group,Ethiopian Airlines, has renewed its passenger reservations system with global travel technology provider, Sabre Corporation (NASDAQ: SABR), with deals for a suite of new technology solutions to support its continued growth as a world-class carrier.

Consistently posting record profits for the past seven years, Ethiopian Airlines has been using Sabre’s technology for its core reservations, network planning and ecommerce since 2005.

Despite the daunting challenges in African aviation, Ethiopian Airlines has continued with thriving successes and has become the leading Aviation group in Africa, nine years ahead of its 15 years strategic growth roadmap, Vision 2025.

“Our focus towards availing the latest Information Technology and travel system solution is one of the pillars in our long term growth plan, Vision 2025. Consequently, we have made huge investments in Information

Technology to create a seamless passenger experience. Moreover, Sabre’s technology partnership and expertise has been invaluable, which is now further flourishing with cutting-edge technology that helps us ensure better customer experience and remain to be an airline of choice among travelers around the world,” said Ethiopian Group CEO Tewolde GebreMariam.

Dino Gelmetti, vice president Airline Solutions at Sabre, described Ethiopian as “one of aviation’s most compelling success stories, having overcome industry challenges to drive rapid and sustained growth on a continent where profitability in aviation is extremely rare.”

The next phase of development for Ethiopian Airlines is in enhancing its passenger experience. Among the new technology that Ethiopian Airlines will introduce is Sabre’s Intelligence Exchange . Airlines currently sit on a goldmine of data, yet only use 12% of it to engage with passengers; Intelligence Exchange enables airlines to turn that remaining 88% of data into actionable insights.