Emirates unveils ‘Together’ initiative in collaboration with key government agencies

Emirates has launched its ‘Together’ initiative in collaboration with key partners: Dubai Customs, Dubai General Directorate of Residency and Foreigners Affairs (GDRFA), Dubai Police and Dubai Airports.

The initiative aims to improve traveller experience at the airline’s Dubai International airport hub, focusing on innovative and practical solutions that will be based on the ‘6s’ – Smart, Speed, Saving, Service, Safety, Security. The first two meetings, held at Emirates Headquarters, have successfully concluded, where representatives from each partner organisation reviewed field data on travellers’ key touch points and evaluated a suite of recommendations for implementation in the short and medium term. Matters discussed ranged from simplifying passenger check-in processes, simplifying baggage drop-off and tracking, to using advanced technology throughout the passenger journey within the terminal.

Using a collaborative and action-oriented approach, the team comprising of senior representatives from each partner organisation will now conduct a series of workshops to agree priorities and a working plan, geared towards incremental implementation in four-week sprints. In parallel, the working group will also look at goal posts further into the future, in line with Dubai’s 10X programme to generate innovations that will put the city 10 years ahead of other global cities.