Emirates Skywards marks milestone with 16m members
Emirates Skywards, the award-winning frequent flyer programme of Emirates airline, marks its 16th year milestone with over 16 million members and the successful launch of new initiatives to enhance reward options for members.
Since the programme’s inception in 2000, Emirates Skywards members have redeemed a whopping 220 billion Miles on reward flights, hotels stays and exclusive access to the biggest events worldwide. The diversity of the programme’s partners and rewards are reflected in the airline’s global customer base and network spanning six continents and over 150 destinations.
With a focus on customer satisfaction, Emirates Skywards continuously forms exclusive partnerships and introduces new initiatives to offer greater value, choice and flexibility to its members. Most recently, Emirates Skywards has introduced Cash+Miles – allowing flight redemption using a combination of cash and Skywards Miles. Members in all four tiers – Blue, Silver, Gold and Platinum – can start redeeming flights with as little as 2,000 Miles. This popular new initiative instantly reduces the cost of the tickets and can be used on any Emirates flight across all classes, making any seat available to Emirates Skywards members.
As part of Emirates airline’s numerous sponsorships in sports, arts and cultural events, members have also enjoyed front row access to some of the biggest world events including the Emirates Airline Dubai Jazz Festival.
Besides sports fans, Emirates Skywards also engages with artists worldwide. In 2010, it launched the annual design competition known today as Art of Travel. Each year, aspiring artists are invited to design the programme’s four membership cards, giving them a platform to showcase their talent on a global scale.
Emirates Skywards members also enjoy access to a global network of 39 Emirates lounges in major airports including six lounges at Dubai International Airport. Members are also given excess baggage allowance of up to 20kg. Please visit emirates.com/skywards for more information or to sign up as a member.