EgyptAir Tourism & Duty Free to leverage IBM Cloud capabilities to modernize back-end operations

Published: Tuesday, March 16, 2021

EgyptAir Tourism and Duty Free have entered a new agreement with IBM to leverage IBM Cloud capabilities to scale and modernize EgyptAir Duty Free back-end operations and host its SAP Travel Retail System.

By adopting IBM Cloud, EgyptAir will also leverage IBM Watson Assistant, an AI virtual agent, to transform their travelers’ shopping experience.

With a hybrid cloud approach from IBM, EgyptAir Duty Free will migrate its ERP workload to IBM Cloud while staying connected and fully integrated with the Frequent-Flyer Program of EgyptAir Airlines and Star Alliance companies to provide shopping services from EgyptAir’s duty free outlets and attract new customers. For example, EgyptAir Duty Free customers will make all payment transactions through a secure point of sale that is part of IBM Cloud infrastructure.

As part of this engagement, IBM will provide technology and industry expertise to enhance the digital services for EgyptAir Duty-Free by using IBM Watson Assistant, running on IBM Cloud.  The AI virtual agent will provide EgyptAir Duty-Free customers with a differentiated shopping experience, enabling them to do online shopping through the Duty-Free website including orders placement, payment and delivery inside the plane, thus ensuring seamless retail experience.

Roshdy Zakaria said, “We have a long history of cooperation with IBM, as our partner for more than 30 years. The technology transformation journey has included many progressive steps to develop our operations, by leveraging IBM Cloud capabilities and providing our customers with a world-class personal experience”.

“The new technology will help us to reinvent our services and unlock an array of new choices for our customers “said Reda Metwally. “With IBM and SAP technology, we will modernize our operations through the supply chain to meet the evolving needs of our customers and suppliers.”