Cathay Pacific Cargo launches new cargo-booking platform ‘Click & Ship’ in the Middle East

Published: Tuesday, February 1, 2022

HONG KONG—Cathay Pacific Cargo is launching Click & Ship, its new digital booking platform, progressively across its network starting this month.

The airline said Click & Ship promises booking transparency and speed, day and night and customers in the Middle East, particularly in UAE and Bahrain can view prices and capacity, and book cargo with instant confirmation in just three steps through the intuitive booking interface.

Digitalisation and automation are central to Cathay Pacific Cargo’s vision to become the world’s most customer-centric air cargo service brand. Click & Ship is the latest digital innovation along this journey.

“Our customers globally have been telling us that they want a quicker and more efficient way to book shipments at any time,” said Rajesh Menon, Regional Head of Cargo, South Asia, Middle East and Africa. “We listened. We are rolling out Click & Ship progressively across our network including the Middle East. We aim to make real-time flight schedules, space availability, allotments, and updated rate information available on and for all Cathay Pacific Cargo customers over the next year.”

Over the past 20 years, the air cargo industry has continued to rely on manual processes and email confirmation for shipment bookings, while the passenger airline industry has evolved to enable customers to book tickets and other services online.

In recent years, Cathay Pacific Cargo has pioneered paperless operations and automation of manual processes in the airfreight industry, working with its majority-owned subsidiary and IATA e-freight partner, Global Logistics System (HK) Co., Ltd (GLSHK). The launch of Click & Ship marks a bold leap forward in the end-to-end digitalisation of air cargo.

Rajesh Menon added: “We are certain Click & Ship will be advantageous for our customers in the region. It will transform the cargo booking experience, making it a streamlined process with a fast and intuitive interface that mimics the passenger ticket-booking experience. It gives our customers visibility of price and inventory and means registered agents can book shipments at their convenience with auto-confirmation.”

Customer benefits

  • Full overview of pricing, schedule, and flight availability on a single page
  • Visibility of Cathay Pacific Cargo inventory and guaranteed space through direct booking
  • Booking page modelled on passenger-booking page for intuitive ease of use
  • Customers submit a booking through a three-step journey and receive instant confirmation 24/7

While Click & Ship will only be available for registered customers in the first instance, the underlying digital foundations will enable other users to access Cathay Pacific Cargo’s pricing via third-party platforms and pave the way for a transition to dynamic pricing in future.