CAL Cargo is renamed Challenge Airlines IL

Published: Monday, July 4, 2022

TEL AVIV, Israel—For more than four decades, CAL Cargo has faithfully served the Israeli market, becoming the country’s largest and leading cargo airline, providing expert air logistics solutions between Israel and across Europe, the United States and the Far East.

Across the world, it has served thousands of customers in different industries, including manufacturers, importers, exporters, and the Israeli Ministries of Foreign Affairs, Health, and Defence.

Today, the cargo airline is continuing its evolution by renaming it as Challenge Airlines IL. As part of its rebranding and Group revamp, Challenge Airlines IL will soon be moving into a new headquarters in Tel Aviv, Israel. It currently operates a fleet of two B747 and two B767 are in the process of being converted to freighters, and these will constitute Challenge Airlines IL’s new fleet once they are delivered.

Originally founded to transport Israeli agricultural exports to Europe, the airline has proven itself as a significant contributor to Israel’s international business connectivity in a much wider field. When in 2010 CAL Cargo was acquired by its subsequent Chairman of the Board Offer Gilboa, the foundations were laid for what would develop into Challenge Group in 2020.

Gilboa introduced a commercial approach to the airline’s activities, opened new destinations, and established it as a key pillar within the growing global aviation and logistics group. The airline’s strong business attitude and its efficient and professional approach to handling all kinds of shipments, is captured in the group’s slogan, CHALLENGE ACCEPTED! and also now forms part of its new name: “Challenge Airlines IL”.

“There is something quite poetic in an airline originally set up to fly agricultural produce, actually becoming the seed that grew to form the roots of our Challenge Group, today,” said Yossi Shoukroun, Chief Executive Officer of Challenge Group, and new Chief Executive Officer of Challenge Airlines IL.

“CAL Cargo has built up an excellent reputation over the past 46 years, as an expert in uplifting complex, outsize shipments. Hence its tagline ‘Your non-standard is our standard’. We felt that the time is now right to reward CAL Cargo’s contribution, both by investing in renewing its fleet and facilities, as well as by firmly establishing it within our group.

“We have therefore decided on a new brand name that reflects CAL Cargo’s untiring hands-on attitude and connects it to the other airline subsidiaries within our group. Welcome, Challenge Airlines IL! With our new look and new name, we will continue to build on our expertise and strive to offer our dedicated customers in Israel and abroad the best service in alignment with ever-changing market conditions.”