Biking, reading & computer gaming for this global marketing executive from Peli BioThermal

Published: Thursday, April 7, 2022

With more than 25 years of marketing experience on his career portfolio, US Coast Guard veteran Adam Tetz joined Peli BioThermal seven years ago.

The US-based Peli BioThermal has the widest range of temperature-controlled packaging and service solutions for the global life sciences industry and Adam’s job is to tell its story, create its brand identity, product launch and communication strategy for its increasing markets worldwide.

“This is the first time I’m leading a marketing department so it has been challenging and fulfilling in many ways. I have previously been a product manager but being a department head has been a good professional achievement for me and it’s enjoyable,” Adam told Air Cargo Update.

“I have managed people before in previous roles but my current position is much more in-depth, dealing with legal teams on trademarks and all the classic marketing elements, including website development and managing public relations,” added Adam who has two adult daughters and lives in the Twin Cities of Minnesota in the US.

Adam is a veteran of the United States Coast Guard. He has studied at the University of Minnesota and completed his BA in Advertising and MBA in Marketing at the University of Saint Thomas.

He spends his free time, biking around Minnesota and elsewhere in the US, even during extremely cold weather conditions.
“I bike year-round, including when there is ice and snow on the ground and I have special bike which has studs on its specialized tires. I enjoy cycling, reading and computer gaming, which isn’t surprising since I have a background in software. I have a list of World War Two American warships that I have been travelling to visit across the US and so far, I have made it through all of the Iowa class battleships and most of the aircraft carriers.

“I don’t have a deadline for visiting all of these vessels. On last year’s East Coast trip, I took a combination of a flight, train and car trip to see four of the vessels. I made the trip with my fiancé so it was a combination of vacation and effort to go and see the ships. There are around 50 on my list and so far, I have visited about a third of them.

“I am a big PC gamer and currently I am playing a World War Two strategy game”.

Adam loves to unwind by cooking steaks on his grill and having martini, while listening to Frank Sinatra.

The marketing executive’s favorite quote is from earlier in his career by his previous boss, “We need to make our mistakes faster”—which he believes is a widely spread quote within the business community.

Adam’s favorite poem is ‘Do not go gentle into that good night’ by Dylan Thomas.

“I have a metaphor for his poem as a tattoo on my left arm. Another poignant quote, which I have on display in my office, which I discovered when my eldest daughter was born, is by William Shakespeare – “Ruin hath taught me thus to ruminate. That time will come and take my love away. This thought is as a death, which cannot choose. But, weep to have that which it fears to lose.”