Bayer to reduce 58% time to market by launching new regional distribution center

Published: Monday, December 14, 2020

Bayer Middle East FZE has announced the launch of its regional distribution center that will reduce time-to-market by as much as 58 percent, the company estimates.

The center will facilitate the delivery of more than 3400 tons annually, while ensuring greater network flexibility, increased frequency and dedicated stock for customers in the Middle East.

The warehouse is located in the Jebel Ali Free Zone, close to the Jebel Ali Sea Port with easy connections to Al Maktoum International (DWC) and Dubai International (DXB) airports and major road arteries.

Equipped with the latest warehousing and cold chain technologies, the facility operated by Agility, one of the world’s leading logistics companies, is spread over 60,000 m² with multiple storage temperature options.

Accommodating over 100,000 pallet positions, 56 loading docks and 83 material handling equipment, the center is fully compliant with Ministry of Health, EU Guidelines on Good Distribution Practice and World Health Organization standards.

Thomas Panzer, SVP, Head Supply Chain Management Pharmaceuticals at Bayer AG, said: “Customer focus is among Bayer’s core values and is embedded deeply in our overall supply chain strategy. With a presence in the Middle East for more than 85 years, we have been providing important healthcare and crop protection products to customers in the region.

“Within the last decade we have successfully launched various innovative products that advance the unmet health and nutritional needs of the region, which as the next step required us to invest in logistics infrastructure to ensure greater flexibility and reduce lead times.”

Henrik Wulff, Senior Bayer Representative, Middle East & Head of Bayer Pharmaceuticals Middle East said: “Advancing health and nutrition remains a priority for us. We want to ensure increased and closer product availability especially amidst COVID-19 through this center.  Benefitting from Dubai’s strategic geographic location and logistics infrastructure and Agility’s experience, scale, operational capability and regional track record, the Center improves our distribution model in the Middle East and optimizes our last mile processes.”

Integrating fully with Agility’s warehouse management systems, Bayer will maintain visibility and traceability of inventory employing the latest technologies. The center will be supported by another facility that will be implemented in Germany in mid-2021 as part of Bayer’s long-term commitment to Middle East customers.

Albert Asool, CEO, Agility Dubai said: “Through this partnership we aim to support Bayer with world-class warehousing that incorporates multiple temperature-zone storage and cold-chain solutions. Our strategically positioned regional logistics hub, pharma supply chain expertise and distribution network incorporate a comprehensive suite of services, technologies and tools that provide visibility and traceability down to the unit level.”