Admiral Mobility to bring 5,000 Electric Commercial Vehicles to the Middle East

Published: Wednesday, January 18, 2023

The UAE, which aims to become carbon neutral by 2050, ranks 8th globally in terms of readiness for electric mobility, with major government initiatives planned to increase the number of electric vehicles on the roads as a substitute to ensure clean energy.

Dubai, United Arab Emirates—Admiral Mobility, a newly-formed subsidiary of the US-based Admiral Corporation of America, focused on expanding its portfolio on commercial electric vehicles (EVs), announcedit is setting up an assembly plant in Dubai for e-trucks and electric vehicles.

In partnership with China’s GeelyFarizon Commercial Group, Admiral Mobility aims to bring 5,000 electric commercial vehicles to the Middle East from 2023.It comprises of 3,000 Electric Commercial Trucks, split between 6T and 8T, and a further 2,000 Electric FarizonSuperVANs.

The companies said their strategic partnership was a result of the growing demand for ecological transportation, be it for highways, the city or backroads, to ensure a cleaner environment.

With the UAE’s focus on achieving its Sustainable Development Goals (SDG’s) to provide access to clean energy and sustainable economic growth. The commitment in bringing 500 Commercial Vehicles to the UAE in 2023, will further help build the ‘green transportation industry’, especially in the lead up to climate change conference, COP28 next year.

Supporting governments, municipalities and ‘mega-projects’ in its quest to ‘decarbonise’ the transportation industry, Admiral Mobility’s focus will be to offer businesses distributing goods
the opportunity to do this sustainably via the use of EV (electric vehicle) trucks, thus, providing an
environmentally-friendly and commercially viable business model.

Furthermore, Admiral Mobility will provide multiple ways to support public and private sector businesses, through assisting with charging network requirements, managing after-sales services, as well as offering attractive leasing model arrangements to provide complete flexibility and peace of mind.

Commenting on the announcement, Frank Bernthaler, Chief Operating Officer, Admiral Mobility, said: “With COP28 fast approaching and sustainability being high on everyone’s agendas, this partnership is an important step forward to build a robust, EV truck portfolio in the region. As we transition towards more environmentally-friendly energy and transportation solutions, we are proud to play a key role in building an infrastructure that empowers the government’s electrification strategy, and we are looking forward to supporting businesses as they move towards electric vehicles in the region.”

With a range of up to 400km, the zero emissions electric FarizonSuperVAN operates safely, taking less than two hours to fully charge via its efficient LFP battery. Advanced safety features include lane-keeping assist adapt cruise control, remote locking systems, high beam LED lights equipped with auto adaption to the surrounding traffic, and of course, ease of comfort of driving.

The UAE, which aims to become carbon neutral by 2050, ranks 8th globally in terms of readiness for electric mobility, with major government initiatives planned to increase the number of electric vehicles on the roads as a substitute to ensure clean energy. According to the GlobalElectric Mobility Readiness Index – Gemrix 2022, the country’s electric vehicle (EV) market isestimated to grow at a CAGR of 30% between 2022 and 2028.

“The development and promotion of new energy commercial vehicles is of great importance andurgency for creating a global sustainable future. With Farizon’s advanced automotive technology
enabled by our R&D capabilities, now aided by the extensive market reach and customer insights
of Admiral Mobility, we are confident in bringing high-quality carbon-free commercial vehicles to
the entire GCC region,” said Mingshi Lin, Vice President, GeelyFarizon New Energy Commercial Vehicle Group.

Admiral Mobility at a glance

Admiral Mobility is the mobility business arm of Admiral Corporation of America Inc. Founded in Chicago, Ilinois in 1934 by US entrepreneur Ross Siragusa, Admiral has built a worldwide reputation for quality home appliances and consumer electronics.

Admiral diversified into clean mobility and energy solutions in 2021. Admiral Energy is involved in design, development, and management of customized, comprehensive eco system for deployment of solutions related to clean mobility and energy storage for global markets.

Formed in 2022, Admiral Mobility is focused on expanding the corporation’s portfolio to include commercial electric vehicles (EVs).

GeelyFarizon New Energy Commercial Vehicle Group

Farizon Auto is the new energy commercial vehicle brand under GeelyFarizon New Energy Commercial
Vehicles Group. It is also China’s first commercial vehicle brand that has completed an all-new-energy
product series.

Guided by technology and focused on user experience, Farizon seeks to create zero-carbon transportation and a sustainable future. Except for having access to the technical resources of Geely Group, Farizon has also established one of the largest new energy commercial vehicles research
institute in China, with more than 2,000 R&D engineers around the world.

Farizon has five product lines, namely heavy trucks, light trucks, small trucks, LCVs and buses, which cover all application scenarios of commercial vehicles.