SEKO Logistics, Bringg to optimize delivery experience for digital customers
Bringg, the leading delivery and fulfillment orchestration platform provider, and SEKO Logistics are scaling up and optimizing the delivery experience for today’s digital consumers by offering control and visibility of one of the few remaining offline touchpoints in a consumer’s purchasing process.
In today’s competitive market, a positive delivery experience is considered to be the most crucial competitive advantage for companies. While highlighting that 77% of consumers want their purchases delivered right to their doorsteps, the latest Accenture Holiday Shopping Survey says 56% wouldn’t buy from a store again if they were unsatisfied with their delivery experience.
Utilizing the Bringg platform, SEKO clients receive an SMS link to a self-service web app (no download required) which enables them to:
Track their deliveries in real time on a live map for full visibility into the status and location of their order, similar to tracking maps available on ride hailing apps
Communicate directly with the driver or support center to notify them of any specific requests or ask questions about a delivery
Receive dynamic, personalized alerts regarding the status of their order
Provide the necessary payment options and tips
Rate the delivery experience and provide feedback
Bringg will also enable SEKO to track, manage and optimize the facilitation of internal and contracted delivery fleets in real time, while the platform’s intuitive Driver App enables dynamic delivery flows and mobile inventory management. By optimizing planned and on-demand orders concurrently, SEKO has the ability to sequence every route to meet each delivery’s timing and service requirements, while improving drop density rates. Bringg also provides the capability to maximize vehicle capacity with 3D load planning and, during deliveries, keeps drivers and dispatchers on-task with real time alerts as exceptions occur.
By synchronizing data across SEKO’s TMS, WMS, CRM and Commerce platforms, Bringg uses machine learning to model delivery flows. The solution accurately predicts timing for every stage of the pickup or delivery with real time tracking across the first, middle and last mile, recording those KPIs that matter most to clients.
“We are delighted to be partnering with Bringg because it is a proven delivery and fulfillment orchestration platform that fits soundly with our commitment to a frictionless delivery experience. It gives us the data intelligence and real time planning tools to solidify the future of our business, as well as provide us with the agility to adapt to today’s evolving market needs. To us, it’s a win/win. It is going to drive valuable productivity gains at a time of growth and our clients are going to love the visibility and control experience it gives them,” said Brian Bourke, Chief Growth Officer at SEKO Logistics.
“Bringg’s orchestration solution is the perfect fit for SEKO to achieve better decision making, efficiency and visibility during the delivery cycle,” said Guy Bloch, CEO of Bringg. “We help automate, orchestrate, manage, and measure end-to-end delivery operations that help ensure that the consumers’ demand for a seamless delivery during a convenient time window are met. We are excited to work with SEKO to activate their delivery strategy efficiently and at scale.”
