Seafrigo Group Appoints Bruno Plantaz as CEO to Lead Global Expansion

Published: Wednesday, November 13, 2024

France-based global cool-chain logistics leader Seafrigo Group has appointed Bruno Plantaz as its new Group Chief Executive Officer, with company founder Eric Barbé assuming the role of President.

Plantaz, who brings over 20 years of experience in international freight forwarding and contract logistics, previously held senior leadership roles in Europe, the Middle East, and Asia at industry giants CEVA Logistics and Kuehne & Nagel.

The new leadership team will focus on advancing Seafrigo’s strategic growth, particularly through its global expansion initiatives.

Plantaz, based at Seafrigo’s new global headquarters in Le Havre, France, is tasked with overseeing worldwide operations and driving the organization’s long-term growth plan.

“Polishing a Sparkling Diamond”

“This company is a sparkling diamond, and now it needs to be polished to shine even brighter,” said Plantaz. “Seafrigo’s customer-centric and entrepreneurial spirit is exceptional. Our goal is to grow and expand our services to even more countries. We have a President with extraordinary business development skills, and I am delighted to work alongside him and the team he has built over the past 40 years.”

Seafrigo plans to expand its refrigerated services into new markets across Europe, the Americas, the Middle East, and Asia.

Barbé commented, “Seafrigo has always prioritized innovation and quality in cool-chain logistics. With Bruno’s extensive expertise, we are well-positioned to scale our operations globally and provide enhanced services to our clients.”

Several announcements regarding Seafrigo’s expansion plans are expected in the coming months as the company solidifies its position as a global leader in cool-chain logistics.