Kerry Logistics, Smiffys to take supple chain to a next level

Kerry Logistics has fulfilled a global supply chain contract with UK-based family-owned fancy dress business Smiffys.

As part of the contract, the Hong Kong headquartered logistics company has set up a new central distribution center for Smiffys in Ningbo, a key port and industrial hub in east China’s Zhejiang province, where it will operate a pick and pack operation to supply their overseas markets.

Kerry Logistics will provide global freight forwarding services including ocean freight and supply chain solutions from China into the UK, Germany, Australia and the USA.

“We are delighted to be working with Smiffys to be a long-term partner in their continued overseas growth. It’s a great showcase for Kerry given the complexity of integrating Kerry WMS system with our PO Management tool enabling total visibility of stock from factory to final destination,” said Emma Rowlands, Strategic Sales Director, Kerry Logistics.

Kerry Logistics will also manage the purchase order management and visibility solutions for Smiffys via the Virtual Buying Office (VBO), a web-platform designed to enhance efficiency and visibility across the company’s supply chain.

“We have awarded the contract to Kerry due to their origin capabilities, viability solutions and impressive footprint across Asia. Our supplier base makes Kerry the ideal long-term partner due to their presence across Asia and to fuel our expansion across the continent, from both a supply and distribution point of view,” said Ross Johnson, Head of Global Logistics, Smiffys.

“Ningbo will be our main stockholding location and from there we will distribute our other distribution centers in the UK, Germany, Australia and the USA. This will give us a cost-saving, improve our lead time and help us supply our fastest growing markets in Australia and the USA,” said Johnson.