Jonathan's Story: 'Balancing work across 24 time zones is like spinning plates at a circus'

Jonathan Mellink Rotate, Head of Sales and Marketing

Rotate consists of a team of strategists, data gurus and tech experts, all driven by their passion for air freight and a talent for solving tricky puzzles.
How? By diving into data, creating smart strategies and developing cutting-edge software that airlines love.
Among the team’s bright stars is Jonathan Mellink, Rotate’s Head of Sales and Marketing.
Jonathan began his journey as a data engineer at Seabury Cargo. His career path led him through the intricate workings of operations at Flexport, where he discovered a deep-seated passion for engaging with clients on all things cargo related.
Seamlessly blending his analytical prowess and rich industry experience to collaboratively design innovative products alongside clients, Jonathan seems to have found his niche. His childhood ambition was to soar as a fighter pilot took a surprising turn.
Going on the recruitment journey with determination and dreams aplenty, Jonathan discovered that sometimes, the flight path to one’s destiny takes an unexpected detour right from the first round.
“Fortunately, I wasn’t coerced into my career path; it’s something I genuinely love. Ever since I was young, I’ve dreamt of becoming a pilot, particularly a fighter pilot. Although that dream didn’t materialize, I remained passionate about aviation. I pursued the necessary recruitment tests, but unfortunately, I was eliminated in the initial round. It’s okay though; what matters is that I gave it my best shot,” Jonathan shares.
“Despite this setback, my love for aviation persisted. After graduating, I found myself drawn to CBC Chicago, where I discovered a perfect intersection of my interests: aviation and logistics. What captivates me about logistics is its tangible nature—it’s an industry where you can see the direct impact of your work,” he added.
For Jonathan, balancing work across 24 time zones is like spinning plates at a circus. “Sometimes you wake up early, sometimes you burn the midnight oil. It’s all about honesty, flexibility, and occasionally telling clients, ‘Sorry, it’s daddy-daughter day!’ But when it’s ‘go’ time, we’re all in, ready to tackle any challenge that comes our way.”
Choosing a favorite international cuisine for Jonathan was a tough one while talking to Air Cargo Update.
“Right now, I’ve got a serious crush on Mexican cuisine. There’s just something magical about that perfect blend of fresh ingredients and cozy comfort. It’s like finding a unicorn—rare, but oh so satisfying when you do,” he said but noted, once in while, he changes his cuisine to another perfect mix.
“Whether I’m savoring traditional Chinese cuisine in China or hosting board game marathons with friends every couple of months, it’s all about enjoying the moment, sharing stories, and of course, savoring some great eats along the way.”
And when it comes to places, Jonathan has so many favorites.
“My favorite travel destination? That’s a tough one! Right now, I’m loving Kuala Lumpur for its vibrant adult vibes. But you know, when it comes to that perfect mix of authentic charm and modern allure, Bangkok steals my heart. It’s like a cultural melting pot where everyone finds something to love—just like Singapore, but with its own spicy twist.”
Describing the air cargo industry as a “relationship business,” Jonathan shares every moment is dynamic and exciting.
“You know, in this wild world of air cargo, it’s all about the people. I’ve got a huge respect for those industry wizards who can effortlessly blend relationship-building with hardcore data crunching. It’s like they’ve mastered the art of mixing business with pleasure—making deals over coffee in Chicago one day, then hashing out strategies over dim sum in Shanghai the next. Hats off to those folks who know how to navigate both the boardroom and the barbeque with equal finesse!”