CargoTech: Providing Meaningful Recommendations to Navigate Volatile Markets

Published: Monday, March 24, 2025

CargoTech delivers speed, precision, and clarity—three factors that form the basis of CargoTech’s growing portfolio of digital solutions designed to steer the industry through changing and challenging conditions, and are needed to successfully navigate today’s highly volatile air cargo market

“The air cargo market has always faced volatility. Inflation, regulations, interest rates, consumer demand and trends all affect the flow of goods. Where human experience and intuition were once drawn upon to cope with change, now growing data histories and technological developments enable fast, effective digital solutions that support businesses in quickly predicting and reacting to shifting variables.” says Michael Teoh, Head of Strategy at CargoTech

Volatility is picking up pace – so is better decision making through greater clarity

Volatility is not a new phenomenon in the air cargo industry. However, increasing globalization means it now faces even more influencing factors. Capacity constraints, changing regulations, fast-growing cross-border e-commerce, and geopolitical uncertainties all impact supply chains. Since 2022—mid-pandemic—CargoTech’s mission has been to harness their predictability as effectively as possible.

“CargoTech set out as a one-stop-tech-shop to unite and digitally fortify the air cargo industry at a time of global upheaval.” says Cédric Millet, President of CargoTech. It invests heavily in technology providers specializing in different areas along the air cargo supply chain, and has firmly established itself amongst key air cargo stakeholders willing to transform and provide their organizations with the tools to maneuver and make better decisions.

The value of data and decision support solutions in volatile situations

Rotate’s strengths illustrate the enormous commercial steering potential that data offers the air cargo industry. Rotate provides data, consulting and software – all highly beneficial services when looking to navigate today’s air cargo market.

Rotate’s fleet, network, and sales steering software help airlines adapt their operations. It enables them to right-size their network and Origin-Destination mix to match market opportunities. The software is fast and makes it easy to test for lots of different scenarios and sensitivities. The Sales Cockpit generates sales initiatives for salespeople. The tool reads the latest available market data and has algorithms that process that data and provides sales leads.

Wiremind Cargo brings added value to its customers by leveraging large and complex sets of data. It then translates this data into actionable recommendations for users. Its capacity and revenue management solutions precisely tailor to meet rapidly changing situations. A sudden increase in passenger demand means more space is required for luggage in the aircraft hold. As a result, there is less capacity for cargo.

In contrast to manual processes, AI excels in utilizing large datasets for learning. It also identifies complex patterns influenced by multiple combined factors. In a volatile environment where factors like capacity, demand, and operational constraints constantly change, AI can quickly adapt. It provides impactful and relevant recommendations in response to these shifts.

Real-time, enhanced connectivity and visibility are key

Volatility in the air cargo charter niche market has finally found a digital patron in Aerios. With quickly changing demand and lack of air freight capacity, charter operators often experience a rapid surge in customers rushing to find a solution. The same request may come in 15 times over, as customers look to cover the market. Those carriers relying on manual methods to quote, may struggle to keep track of which requests have been quoted on, and to maintain consistent pricing across their team and customers. The Aerios carrier App not only helps to organize and keep track of this request tsunami, but also significantly speeds up the carrier’s customer response time.

Also Read: CargoAi Partners with Qantas Freight to Expand Digital Distribution.

Customers need accurate, up-to-date data on airline capacity, pricing, and market trends. They also require predictive insights into potential disruptions to make informed business decisions. This is exactly the information CargoAi delivers through its intuitive platform and API connections. CargoAi’s real-time integrations with airlines, TMS and freight forwarders ensure that users see live data updates as they occur, enabling decisions based on the most current market conditions available. From instant rate information to booking cargo, paying suppliers or tracking a shipment, CargoAi always offers the most up-to-date information allowing its customers to quickly adapt to changing market conditions. CargoAi ensures that they have the visibility and flexibility needed to make agile, informed decisions in volatile environments.

“With the wide range of AI-enhanced, data powered digital solutions that our CargoTech members offer, we’ve pretty much become a one-stop-digital-crystal-ball – and one that is constantly being polished for even better clarity and decision making” Cédric Millet concludes.