Building Smarter Skies: Digital Innovations in US Air Freight

As the global logistics landscape evolves, three industry leaders—Smart Cargo, Wiremind, and WestJet—redefines the air cargo industry with groundbreaking technologies and strategic foresight.

Their collective focus on the US market, digital transformation, and e-commerce is reshaping operations and unlocking new opportunities across diverse markets.

Smart Cargo, under the leadership of Olivier Houri, leverages cutting-edge technology to optimize air cargo logistics. From its success with Azul Express in Brazil to its partnership with Delta Cargo in the U.S., Smart Cargo is a testament to how digital platforms can revolutionize e-commerce logistics. With innovations like AI-powered capacity forecasting and end-to-end cross-border solutions, the company is not only driving efficiency but also preparing airlines for a future where e-commerce constitutes over 50% of air cargo.

Wiremind, spearheaded by Guillermo Medina Moralejo, is harnessing artificial intelligence to enhance operational efficiency. Their AI-driven platform, CargoStack Optimizer, offers tools such as precise capacity forecasting and real-time data integration. With robust presence in the U.S., Wiremind’s solutions address the complexities of e-commerce logistics, helping carriers like United Airlines maximize revenue potential and operational agility.

WestJet, led by Kirsten de Bruijn, exemplifies adaptability in the North American aviation sector. Expanding its cargo network and embracing digital tools like Wiremind’s forecasting solutions, WestJet is bridging gaps in Canada’s high-cost operational environment. Its focus on transborder and Latin American markets positions it as a key player in fulfilling e-commerce demands.

Together, these companies are tackling the challenges of the U.S. market head-on while pushing the boundaries of innovation and global connectivity. By embracing collaboration and leveraging their deep understanding of market dynamics, they are reshaping the air cargo industry.

As they grow into new markets, their forward-thinking strategies are setting the stage for a future defined by seamless, efficient, and integrated logistics.

Smart Cargo is Leading the Way in E-Commerce Innovation
The world of air cargo is undergoing a seismic shift, driven by the rapid rise of e-commerce and a global demand for streamlined logistics. At the forefront of this transformation is Smart Cargo, a leading platform provider redefining the industry through cutting-edge technology and innovative solutions. Olivier Houri, Executive Vice President at Smart Cargo sheds light on the digital transformation, its impact on global markets, and the future of air cargo.

The Digital Revolution in Air Cargo
“Digital transformation isn’t just a buzzword; it’s the foundation of our approach,” Houri begins. Smart Cargo’s integrated platform offers a comprehensive air cargo management solution used across regions from Argentina to Canada. The system is especially notable for its adaptability to the burgeoning e-commerce sector. For example, Azul Express in Brazil, a Smart Cargo client since 2019, dominates the domestic market with a 40% share, surpassing industry giants like UPS and DHL.

“In Brazil alone, Azul processes approximately 3 million packages a month—equivalent to the annual operations of some major U.S. airlines,” Houri notes. This success underscores the efficiency of Smart Cargo’s platform, which processes large-scale bookings with unparalleled speed and accuracy. “Amazon, for instance, can submit 8,000 bookings simultaneously, and our system processes them at 200 bookings per minute.”

Unlocking Revenue Potential in the US Market
While the U.S. air cargo market presents unique challenges, it also offers untapped opportunities. “In North America, major airlines often operate with an average domestic cargo load factor of just 15%,” Houri explains. Smart Cargo’s solutions help airlines capitalize on this unused capacity, turning it into a revenue stream through e-commerce parcel distribution.

One standout initiative is Smart Cargo’s partnership with Delta Cargo to launch DeliverDirect, a service tailored for retailers like Macy’s and Saks. “Since its launch, DeliverDirect has surpassed expectations, handling over 100,000 packages monthly,” says Houri. By integrating advanced logistics into the domestic market, Smart Cargo is helping U.S. airlines tap into the e-commerce boom.

A Changing Global Landscape
As e-commerce reshapes global trade, Smart Cargo’s focus extends beyond North America. The company is addressing capacity constraints, particularly for shipments originating in Asia. “The rapid growth of manufacturing hubs like India and Vietnam is changing the dynamics,” Houri observes. E-commerce now constitutes 30% of air cargo globally, with projections suggesting it will exceed 50% by 2030.

Smart Cargo’s technological solutions empower airlines to manage factory-to-door logistics, capturing the full value chain. “A two-kilo shipment might cost $12 to transport, but airlines typically earn just $2,” Houri explains. “Our platform enables them to claim the full $12 by managing every step of the process.”

Innovation at the Core
Innovation has always been central to Smart Cargo’s strategy. The company integrates AI and machine learning to optimize capacity forecasting, pricing, and plane loading efficiency. “We differentiate between progression and true innovation,” Houri emphasizes. One such breakthrough is their end-to-end cross-border e-commerce solution, now utilized by Emirates for global logistics.

“Cross-border e-commerce accounts for 20% of global e-commerce,” says Houri. “Managing it involves navigating customs and regulations while ensuring delivery within strict timelines. Our platform is designed to handle these complexities seamlessly.”

Collaborating for Efficiency
Infrastructure challenges remain a key concern in air cargo, particularly as e-commerce demands faster turnaround times. Smart Cargo addresses these issues by working closely with airports and logistics partners to streamline operations. “We offload tasks like labeling and consolidation outside airport premises to avoid congestion,” Houri explains. This approach enhances efficiency while ensuring compliance with regulatory standards.

On the delivery end, Smart Cargo collaborates with first-mile providers to handle deconsolidation and distribution away from airports, maintaining smooth operations throughout. “Our goal is to increase cargo volumes without straining existing infrastructure,” Houri asserts.

The Road Ahead
Smart Cargo’s role in reshaping the air cargo industry is evident in its global impact and commitment to innovation. As e-commerce continues to grow, the company is well-positioned to lead the next wave of transformation. “We’re not just helping our clients adapt; we’re helping them thrive,” Houri concludes.

In a world where speed and efficiency define success, Smart Cargo is setting the standard for what’s possible in air logistics. By combining technological expertise with a deep understanding of market dynamics, the company is not just responding to change—it’s driving it.