Awery Appoints Wayne Phelan as Growth Consultant

Awery Aviation Software (Awery) has appointed Wayne Phelan Business Growth and Product Development Consultant, as it strengthens its senior commercial team in anticipation of growing demand for evolving air cargo digital solutions.

Phelan brings extensive experience in aviation software and digital transformation, following previous consulting roles within air cargo technology companies.

“Our customers are increasingly looking for integrated solutions that streamline their operations,” said Vitaly Smilianets, Chief Executive Officer, Awery.

“Wayne’s experience in developing practical solutions for air cargo businesses aligns with Awery’s commitment to delivering software that solves recurring and changing industry challenges.

“His insights will be particularly valuable as we enhance our digital tools, and expand into the United States and Southeast Asia.”

TriCargo Start-up

Most recently, Phelan co-founded air cargo start-up, TriCargo, a not-for profit solution focussing on improving connectivity between freight forwarders and airline General Sales and Service Agents (GSSAs) to drive efficiency and new business.

“Having worked extensively on emerging technology adoption, including within the air cargo sector, I understand the challenges and, more importantly, the opportunities facing the industry,” said Phelan.

“My focus will be on ensuring Awery’s growth, and that the products continue to evolve to meet the changing needs of the market.”

His prior experience also includes over five years working in senior roles at leading consultancy, Accenture, where he advised clients on the implementation of digital innovations across multiple industries.

“Awery has a strong reputation for driving digital change across the aviation sector, and I look forward to working closely with the team to develop the business and further enhance its solutions that have already transformed efficiency and connectivity in air cargo,” added Phelan.

To date, over 45 GSSAs benefit from Awery’s ERP platform, a vital tool in the management of sales operations across hundreds of airline clients.

Phelan will be joining Awery’s Management team at the International Air Transport Association’s World Cargo Symposium from 15-17th April 2025 in Dubai, United Arab Emirates.