Aramex Unveils Share the Light Ramadan Campaign

Aramex launched its uplifting Ramadan campaign, ‘Share the Light,’ inspiring communities to embrace unity, kindness, and joy this Holy Month.

The campaign resonates across cultures and borders, earning over 10 million views on Aramex’s social media in five days.

The campaign centers around the lighthearted short film, “Between Two Alleys,” a beautifully crafted story capturing the essence of Ramadan.

The video follows two elderly neighbors in a timeless Middle Eastern city, preparing for Ramadan by stringing festive lights.

However, from the first seconds a rivalry becomes clear and starts building up. As the lights intertwine, so do their stories.

The two men compete over who does a better job in decorating their respective alleys.

As the competition nears its climax, the two realize they worked together to create a beautifully decorated neighborhood.

The story gently reveals that they belong to different faiths yet come together to celebrate the shared traditions of the season.

The campaign highlights Aramex’s belief that Ramadan bridges differences, fosters togetherness, and illuminates the world with acts of goodwill.

Aramex’s creative team conceptualized the whimsical yet heartwarming campaign in-house.

Mike Rich, Group CMO at Aramex, said: “Ramadan carries a message that transcends borders; a message of peace, reassurance, and hope. At Aramex, our purpose goes beyond logistics; we are committed to ‘Delivering Good’ and strengthening the communities we serve. The overwhelming response to ‘Share the Light’ reaffirms the power of simple, meaningful gestures in bringing people together. We are delighted that once again our attempt to bring people together during a special time of the year has been warmly embraced by the communities we serve.”

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Shahir Sirry, Global Creative Director at Aramex, who directed the campaign film, said: “Every day, Aramex connects hundreds of thousands of people across the globe, bringing them closer through its delivery services. With this Ramadan campaign, we wanted to inspire people to bridge what can feel like a million-mile distance of cultural and religious differences — even when they live just down the street from each other.”

This campaign highlights Aramex’s commitment to corporate social responsibility and its efforts to build a sustainable, connected world.

Watch the ‘Share the Light’ campaign video on YouTube, Instagram,  LinkedIn, Facebook, and X.