Frederick Overton to Drive Global Growth for AVIAREPS' Cargo Services
AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands today announced the appointment of Frederick Overton as Global Head of Cargo.
He will be tasked with overseeing and expanding the AVIAREPS’ cargo division, building on existing relationships with airlines and growing the AVIAREPS’ air cargo expertise and division worldwide. AVIAREPS has been offering GSA services to cargo clients locally for several years and will now expand the business division globally.
The fast-paced air cargo business plays a vital role in global trade, allowing for the rapid transport of goods across continents. It is essential for transporting high-value goods, urgent shipments, and time-sensitive items such as pharmaceuticals, which require swift and secure delivery to maintain their integrity. This makes air freight the preferred option for industries that rely on the rapid, reliable movement of critical supplies across the globe. Air cargo accounts for only 1% of total freight by weight but 35% of global trade by value. For passenger airlines, cargo income provides an additional revenue stream, which helps them to stay profitable. The belly-hold of passenger aircraft is frequently used for freight, allowing airlines to maximize their assets by carrying goods alongside passengers, enhancing overall financial resilience.
Under the management of Frederick Overton, AVIAREPS’ aviation experts will utilize their extensive experience and local expertise to connect airlines to freight forwarders and logistics providers to ensure seamless transport. AVIAREPS air cargo services include: Cargo Sales, Reservations, Customer Service, Truck & Flight Planning, Revenue Accounting and Total Cargo Management.
Edgar Lacker, CEO AVIAREPS: “We are excited to have Frederick on board to execute our strategy for the global cargo division and grow the business field within AVIAREPS. Frederick brings with him significant air cargo experience gained from working at several major airline groups which will help us rapidly grow this new division. Cargo is a fast-paced industry, and we believe it has great growth potential. It connects economies throughout the world, transporting valued goods and bringing a country’s exports to markets quickly. Our local experts in the markets will leverage their connections to help our clients grow their cargo business worldwide.”
Frederick Overton, Global Head of Cargo at AVIAREPS: “I am proud to be entrusted with overseeing the AVIAREPS air cargo GSA division. It is an exciting industry that can adapt quickly if consumer demand changes and has easily adjusted to the ever-growing e-commerce market. In times of digitalization, being able to send shipments without paper and making digital bookings is essential also for the cargo industry, while at the same time, face-to-face interactions and interpersonal contacts remain crucial for the business. AVIAREPS’ global office network with 71 owned offices in 67 countries allows us to build strong connections around the world and offer the best service possible to cargo clients.”
