Redwood Logistics Transforms Betco’s Delivery Strategy with Innovative 4PL Solutions
Redwood Logistics (Redwood), a leading fourth-party logistics (4PL) provider in North America, has transformed the logistics strategy for Betco, a prominent manufacturer of commercial cleaning solutions. This partnership has significantly improved Betco’s on-time delivery, enhancing customer service and satisfaction through innovative logistics solutions.
Since 1950, Betco has been a key player in the commercial cleaning industry, offering over 350 standard cleaning agents and more than 500 custom formulations to various sectors including education, food service, healthcare, retail, hospitality, and commercial cleaning. However, Betco struggled with timely deliveries to multiple high-priority contract customers, due to reliance on conventional less-than-truckload carriers, which led to costly and unreliable logistics operations.
“Our partnership with Redwood has been transformative,” said Kyle Knapp, Distribution Manager at Betco. “Redwood’s Project Logistics capabilities, including their tailored service model, have dramatically improved our service levels, cut costs, and provided us with a competitive edge.”
Redwood’s Project Logistics team addressed Betco’s delivery challenges by implementing a customized solution that includes full-truckload pickups, inventory consolidation at regional warehouses, and final-mile delivery. Real-time tracking of each load has ensured reliable delivery and increased customer confidence.
Redwood has managed numerous logistics projects for Betco, achieving a 100% on-time delivery rate while maintaining cost-effectiveness. This reliability has strengthened Betco’s reputation as a dependable partner in the commercial cleaning industry, driving higher customer satisfaction, securing new contracts, and boosting revenues.
“Redwood’s ability to adapt and meet Betco’s unique needs underscores our modern 4PL strategy,” said Erin Breen, Executive Vice President of Supply Chain Solutions at Redwood. “Our integration of logistics and technology provides significant advantages in today’s competitive logistics environment.”
Redwood’s 4PL strategy combines hands-on execution with supply chain digitalization, offering a unique approach to logistics that delivers tangible business results in a fast-paced and volatile market.
