Generix Group Appoints Raphaël Sanchez to Lead Cloud (SaaS) Growth and Innovation
Raphaël Sanchez is appointed President of Generix Group, succeeding Aïda Collette-Sène, focusing on accelerating growth and innovation in the cloud (SaaS).
MOIn a market energised by the AI revolution; Generix Group aims to solidify its position as a leading global player in the cloud market (SaaS). The company aims to empower businesses of all sizes to digitise supply chain and finance processes and connect customers and suppliers, placing data at the core of flow management.
Raphaël Sanchez, the Chief Revenue Officer since April 2023, succeeds Aïda Collette-Sène, who remains a shareholder. “Aïda Collette-Sène’s efforts since 2018, particularly during her presidency in 2022, provided Generix with the human and financial resources for its transformation and international development. With the transformation foundation set, we can launch the cloud (SaaS) acceleration phase, building upon the work already done. We thank Aïda for her invaluable contribution to the company’s success in recent years. We are confident that Raphaël Sanchez will bring the strategic vision and leadership needed for the company to succeed in its new phase of growth and innovation,” emphasises Montefiore Investment and Pléiade Investissement, alongside Generix Group management.
Supported by the Executive Committee, all employees and partners, the new President will lead this development phase, anchoring the cloud and AI at the core of digital applications and technologies. The go-to-market strategy aims to facilitate the transition of existing and future clients to the cloud (SaaS) and provide a personalised customer experience throughout the value chain. Geographical expansion will also continue to support clients wherever they operate.
“I am honoured by the mission entrusted to me to renew our portfolio of applications and technologies with the cloud (SaaS), enabling each of our clients to address the challenges and opportunities of the ongoing revolution sustainably better. This new chapter promises to be exciting and, I am convinced, will fuel the growth of our clients, partners, and Generix Group for the years to come,” states Raphaël Sanchez.
Raphaël Sanchez, joined the Generix Group Executive Committee in April 2023 as Chief Revenue Officer, tasked with rethinking the group’s go-to-market strategy and accelerating its international growth. He played a crucial role in external growth operations and led the implementation of a strong partner strategy. Previously, he worked at IBM France in the Data and BI domains, eventually heading IBM Software Group France sales and later IBM Global Technology Infrastructure Services France. In 2020, Raphaël led the separation of the services entity in France with the creation of Kyndryl.
