Jean-Philippe Parain is new SVP Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa for BMW Group

Munich/Dubai—The BMW Group announced the appointment of Jean-Philippe Parain as Senior Vice President Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa, succeeding Hendrik von Kuenheim who retired after 37 years at the BMW Group.

Parain assumed his new role on 01 April 2022. He brings with him a wealth of global experience since joining the company in 1997 at BMW France in the marketing department. He has held several senior management roles including as President and CEO BMW Group Belux, Head of MINI Europe and Senior Vice President Sales Region Europe.

“It is an honour and privilege to take on the role of Senior Vice President Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa. This is a vital region for our industry, with a very promising potential as we continue to lead the future of mobility. I am looking forward to work with all our colleagues and partners to continue winning the hearts of our customers and sustain our strong positioning in the region,” said Parain.

Pieter Nota, Member of the Board of Management of BMW AG, Customer, Brands, Sales said: “We are very excited to welcome Jean-Philippe Parain into his new role and look forward to the continued success of the BMW Group across the region. As former head of Europe, Jean-Philippe is a well-known member of our team and brings a proven track record of excellence and a vast portfolio of experience to his new role. Hendrik von Kuenheim combines passion and professionalism like few others and was the driving force of the company’s success in the Region Asia-Pacific, Eastern Europe, Middle East and Africa. He has successfully led his team through a rapidly evolving era in the industry. We wish him a well-deserved and fulfilling retirement.”

Hendrick von Kuenheim thanked the BMW Group, saying “It has been my privilege to work for the BMW Group over the past three decades. In this time, we have seen as many changes as rarely before in our industry. But teamwork, intercultural understanding and a clear objective have remained as success factors. I’d like to thank the many colleagues, partners, and customers I have had the pleasure to work alongside and wish everyone the best for the future.”