Emirates partners with Seafood Souq for salmon delivery

Earlier in September, a batch of salmon arrived in Dubai in the cargo hold of Emirates flight EK 28 from Glasgow. The shipment of Scottish salmon, destined for restaurants and consumers in the UAE, was the first that was being transported for Seafood Souq, a Dubai based start-up working on transparent and efficient sourcing of seafood, by Emirates SkyCargo, the freight division of Emirates. The shipment marked the culmination of a round of discussions and the start of a fruitful partnership between the two companies.

Seafood Souq has created an online B2B marketplace application that helps seafood buyers procure products from all over the world. In addition to streamlining the traditional model of sourcing seafood, the application also allows for improved quality and traceability of the produce being transported. Better information sharing facilitated by the platform means that there are likely to be fewer instances of mis-labelling and expiry of seafood.

Seafood Souq have entered into a partnership with Emirates SkyCargo for transporting their seafood shipments rapidly from source markets to customers. Although the initial focus is on delivering fresh seafood from markets such as Norway, Cyprus, Chile, USA and Scotland to customers in the UAE and the Middle East, the start-up has plans to harness the potential of Emirates SkyCargo’s global network to reach a global clientele.

“The core aim of Seafood Souq is to provide access to fresh products in the quickest possible time by connecting customers to suppliers and allowing produce to be dispatched on the day that the order is received. Working with Emirates SkyCargo was the naturally obvious choice for us because of the network and frequency of flights offered by them,” said Sean Dennis, CEO and Co-founder of Seafood Souq. “Not only does Emirates SkyCargo have a good frequency of flights into all the key global origin and destination markets for seafood but they also have the cool chain infrastructure and capabilities that allows seafood to retain its freshness during the journey,” he added.

“We are excited to be working with Seafood Souq and to be supporting an innovative Dubai-based start-up having the potential to transform the supply chain for the seafood industry,” remarked Dennis Lister, Emirates VP Cargo Commercial Development. “Our Emirates Fresh product is designed for the rapid and efficient transport of seafood and other perishables. With our modern aircraft and other equipment including dedicated Emirates Fresh Cool Dollies, Emirates White Covers and a state of the art hub in Dubai with extensive cool chain facilities, we are well positioned to support Seafood Souq as they continue to grow.”