Swisslog strengthens its business foothold in the Middle East

Swisslog, a global leader in robotic, data-driven and flexible automated solutions announced a series of local business initiatives from the appointment of a new Regional Sales Manager to its recent advancements in robot and data-based automation. The automated logistics firm’s recent initiatives are in response to the steady increase in demand for software and robotics solutions, designed to address the challenges of tomorrow.

Swisslog newest recruit is the appointment of Anis El Shaar as Regional Sales Manager for the Middle East to oversee its regional business operations with a focus on the Kingdom of Saudi Arabia and the UAE. In this role, El Shaar is responsible for supporting new clients through the complete sales cycle as well as maintaining the relationships with existing accounts. Bringing decades of experience in identifying and penetrating new markets, El Shaar’s core responsibilities also include the development and implementation of innovative automated warehouses with all related processes.

Commenting on his appointment Alain Kaddoum, General Manager for Swisslog Middle East said, “Both UAE and Saudi Arabia are important markets for Swisslog, with plenty of opportunity for growth. With Anis’ appointment, we can now focus completely on our customers here. Anis brings to the table a proven track record of successfully implemented large-scale automation projects for customers, ideally positioning us to meet the evolving demands of the marketplace. We welcome him to the Swisslog family.”

In addition to the recent appointment of a dedicated regional sales manager, Swisslog has made rapid advances in the software-driven integration of advanced warehouse technologies, with a number of innovations aimed at embedding efficiency, intelligence and competitive advantages into warehouse logistics operations.