Saudia Cargo strengthens global connections by delivering premium Saudi dates to international markets with the highest quality and efficiency. As Ramadan unites millions worldwide, the airline plays a crucial role in ensuring this cherished symbol reaches tables year-round.
Saudi Arabia is one of the world’s largest date producers, with an annual output exceeding 1.6 million tons. Saudi dates enjoy renown for their high quality and heritage. They symbolize generosity and hospitality, serving as an integral part of Saudi culture.
Saudia Cargo leverages its extensive global network to transport dates to over 45 international destinations. This ensures that dates reach global markets quickly and with the utmost care, adhering to the highest quality standards.
Saudia Cargo’s network saw a remarkable 64% growth in date exports in 2024 compared to 2023. The total reached nearly 1.5 million kilograms. The increasing global demand for this exceptional product reflects its growing popularity. It is sourced from various regions and cities across the Kingdom, including Al Ahsa, Riyadh, Qassim, and Madinah, which are known for producing premium date varieties.
Saudia Cargo’s advanced technology supports Saudi exporters in efficiently delivering their products to international markets. The company employs state-of-the-art cold chain technologies. These technologies maintain the quality of dates throughout their journey from farms to global markets. Its extensive network spans Europe, Asia, and North America, ensuring rapid transit times. This network also enhances the competitiveness of Saudi dates in the global market.
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Saudia Cargo aligns with national sustainability initiatives, integrating with the plans of the Ministry of Environment, Water and Agriculture, and the National Center for Palms and Dates. This includes supporting initiatives to cultivate and improve palm productivity in the Kingdom, with over 37 million palm trees distributed across all regions, enhancing Saudi Arabia’s ability to export its products to global markets and contributing to the growth of the agricultural sector and communities.
As global demand for dates continues to rise, the company remains committed to enhancing its investments in smart logistics and sustainable transportation solutions to support Saudi exporters and achieve operational efficiency. In line with ambitious efforts to elevate the position of Saudi products globally, dates represent a successful model of a thriving agricultural sector driving the Saudi economy towards diversification and sustainability.
Aramex launched its uplifting Ramadan campaign, ‘Share the Light,’ inspiring communities to embrace unity, kindness, and joy this Holy Month.
The campaign resonates across cultures and borders, earning over 10 million views on Aramex’s social media in five days.
The campaign centers around the lighthearted short film, “Between Two Alleys,” a beautifully crafted story capturing the essence of Ramadan.
The video follows two elderly neighbors in a timeless Middle Eastern city, preparing for Ramadan by stringing festive lights.
However, from the first seconds a rivalry becomes clear and starts building up. As the lights intertwine, so do their stories.
The two men compete over who does a better job in decorating their respective alleys.
As the competition nears its climax, the two realize they worked together to create a beautifully decorated neighborhood.
The story gently reveals that they belong to different faiths yet come together to celebrate the shared traditions of the season.
The campaign highlights Aramex’s belief that Ramadan bridges differences, fosters togetherness, and illuminates the world with acts of goodwill.
Aramex’s creative team conceptualized the whimsical yet heartwarming campaign in-house.
Mike Rich, Group CMO at Aramex, said: “Ramadan carries a message that transcends borders; a message of peace, reassurance, and hope. At Aramex, our purpose goes beyond logistics; we are committed to ‘Delivering Good’ and strengthening the communities we serve. The overwhelming response to ‘Share the Light’ reaffirms the power of simple, meaningful gestures in bringing people together. We are delighted that once again our attempt to bring people together during a special time of the year has been warmly embraced by the communities we serve.”
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Shahir Sirry, Global Creative Director at Aramex, who directed the campaign film, said: “Every day, Aramex connects hundreds of thousands of people across the globe, bringing them closer through its delivery services. With this Ramadan campaign, we wanted to inspire people to bridge what can feel like a million-mile distance of cultural and religious differences — even when they live just down the street from each other.”
This campaign highlights Aramex’s commitment to corporate social responsibility and its efforts to build a sustainable, connected world.
Watch the ‘Share the Light’ campaign video on YouTube, Instagram, LinkedIn, Facebook, and X.
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