Thai Airways Appoints HWF by ECS Group as GSSA for Sweden and Denmark

Thai Airways has appointed ECS Group, through its subsidiary HWF Scandinavia and Finland, as its exclusive General Sales and Services Agent (GSSA) in Sweden and Denmark, effective May 15, 2025, further reinforcing their long-established partnership.

This decision highlights Thai Airways’ ongoing trust in ECS Group’s proven expertise, extensive global network, and ability to drive commercial success through a deep understanding of local markets. It also signals a new phase of growth in Northern Europe, with a strong emphasis on providing high-value, high-performance cargo solutions tailored to the needs of regional customers.

From Scandinavia, Thai Airways operates daily direct services from Stockholm (Airbus A350) and Copenhagen (Boeing 777) to Bangkok, providing seamless connections to the Asia-Pacific region — including multiple daily flights to Australia and major Southeast Asian markets. This robust schedule ensures reliable uplift capacity, speed, and efficiency for customers moving everything from pharmaceuticals and perishables to high-value electronics and VUN (vulnerable) cargo.

HWF will manage all sales and customer service operations, but more than just booking and handling, the team will bring real commercial insight, local engagement, and tailored segmentation strategies that reflect the diverse needs of Nordic shippers. The strength of ECS Group’s local teams on the ground, backed by a global support structure, ensures Thai Airways remains agile and responsive to every opportunity.

ECS Group has been a valuable partner for Thai Airways across multiple markets, and this new chapter in Sweden and Denmark builds on years of mutual trust and collaboration,” said Thai Airways. “The combination of local knowledge, operational excellence, and strategic thinking that ECS brings through HWF gives us the confidence that we will continue to stand out in competitive Nordic markets — not just as a carrier, but as a true logistics partner.”

ECS Group’s digital edge, powered by CargoTech, further enhances this partnership. With smart tools for pricing, real-time data tracking, performance analytics, and booking optimization, Thai Airways’ cargo customers in the region can expect streamlined processes, enhanced visibility, and more informed decision-making every step of the way.

“This isn’t just another GSSA appointment,” said Jean Ceccaldi, CEO of ECS Group. “It’s a demonstration of how Thai Airways and ECS Group together deliver value far beyond capacity — through expertise, technology, and a deep-rooted commitment to customer success.”

Also Read: Qatar Airways Cargo Unveils “Leading Global Trade”.

Torbjörn Lundblad, Managing Director of HWF Scandinavia and Finland, added: “Our team is deeply invested in this market. We know the customers, we understand their cargo, and we’re ready to bring Thai Airways even closer to their needs. We’re honored by the trust placed in us and excited for what’s ahead.”

This renewed partnership between Thai Airways and ECS Group is a testament to their shared commitment to performance, powered by local expertise and global reach, and positions them strongly for continued success in the Nordic air cargo market.

ECS Group Signs First-Ever TCM Contract with JetSMART Airlines in South America

ECS Group will establish dedicated teams, coordinated from Costa Rica, to provide JetSMART Airlines with expert cargo solutions and digital tools to optimize efficiency and cargo potential across all markets.

ECS Group has achieved a major milestone by landing a historic Total Cargo Management (TCM) contract with JetSMART Airlines, the leading low-cost carrier group in South America.

JetSMART Airlines operates under four national AOCs: JetSMART Airlines Chile, Colombia, Peru, and Argentina. The airline offers a broad range of domestic flights within these countries, along with international routes connecting them to each other, as well as to Brazil, the U.S., Europe, and Asia.

This four-year partnership, beginning January 1, 2025, covers JetSMART Airlines’ operations across these four countries, marking the first-ever TCM agreement with a regional airline in South America. As a member of the Indigo Partners group, JetSMART Airlines boasts a modern fleet of A320 and A321 aircraft.

ECS Group will manage nearly 25,000 flights annually and significantly develop domestic markets for JetSMART Airlines’s four national AOCs.

Adrien Thominet, Executive Chairman of ECS Group, highlighted the significance of this collaboration: “This partnership is a landmark achievement for ECS Group. Being entrusted by JetSMART Airlines reinforces our reputation as a global leader in Total Cargo Management. It reflects our proven expertise, innovative digital solutions, and ability to deliver exceptional results across continents. We are proud to see airlines worldwide placing their confidence in our capabilities.”

ECS Group will establish dedicated commercial and operational teams in each country, all coordinated through its state-of-the-art control tower in San José, Costa Rica. Under the TCM contract, JetSMART Airlines will leverage ECS Group’s Total Cargo Expertise (TCE) to ensure unparalleled quality, safety, and security in cargo operations. In addition, JetSMART Airlines will benefit from ECS Group’s close collaboration with CargoTech, gaining access to advanced digital tools, including eBooking via CargoAI, capacity management, and revenue optimization platforms. These cutting-edge solutions will streamline operations, maximize efficiency, and enable JetSMART Airlines to optimize its cargo potential across domestic and international markets.

Also Read: NAV AERO Expands Airline Portfolio with LOT and Oman Air Cargo Partnerships.

By focusing on high-demand commodities such as salmon, perishables, minerals, and mail services, this new venture positions JetSMART Airlines as a key player in strengthening South America’s cargo connectivity to global markets. This agreement also represents the first TCM contract outside Europe with a local airline, further cementing ECS Group’s position as a trusted leader in Total Cargo Management worldwide.