‘Change brings challenges, but also growth’

Dennis Demtröder, CEO, PalNet GmbH Air Cargo Products

For Dennis Demtröder, CEO of PalNet GmbH Air Cargo Products, aviation was always more than just an industry—it was part of his DNA. Growing up watching his father build a company from the ground up, he developed an early fascination with air cargo. But the path to leadership wasn’t always straight. In fact, it started in the dirt—literally.

“I began my career as a landscaping gardener,” Dennis recalls with a chuckle. “It was my first job and my passion, but life had other plans. Transitioning from gardening to an industry clerk position in aviation was a complete 180. Learning the business processes, regulations, and technical side of the industry was tough. But I embraced it, studied hard, and learned from experienced colleagues.”

That adaptability would serve him well throughout his career, especially when he packed his bags for the UK to work on repairing Unit Load Devices (ULDs). “Oh my good,” he laughs, “that was a change! New country, new culture, new challenges. But I stayed positive, leaned on my team, and focused on mastering the craft.”

Leading PalNet meant taking on bigger challenges, like restructuring the company to a team-based model. “It wasn’t easy,” Dennis admits. “Changing an organization’s structure comes with resistance, but I believed in the power of collaboration. By fostering trust, encouraging open communication, and setting clear goals, we turned things around. And the results? A stronger, more efficient company.”

Despite the high demands of his role, Dennis makes sure to maintain a work-life balance. His secret? Staying active and reconnecting with nature.

“I cycle to work as much as I can,” he says. “It’s not just exercise—it’s a way to clear my head before and after a busy day. And gardening? That’s still a big part of my life. There’s something incredibly rewarding about watching plants grow. It’s a great contrast to the fast-paced aviation world.”

His downtime is filled with adventure. “Mountain biking gives me that adrenaline rush, while camping lets me disconnect from technology and enjoy life’s simpler pleasures. But above all, spending time with my daughter is non-negotiable. Whether we’re playing, talking, or just hanging out, those moments remind me of what truly matters.”

Dennis’ passion for travel extends beyond business trips. If he had to pick a favorite destination? “New Zealand—hands down. The landscapes, the mountains, the beaches—it’s breathtaking. And the culture embraces adventure. I’d love to explore Chile’s national parks next. From the Atacama Desert to Patagonia’s glaciers, it’s a dream trip.”

When it comes to food, he enjoys the bold flavors of vegan Indian cuisine. “Chana masala, dal, aloo gobi—the spices and textures make every meal an experience.”

Surprisingly, Dennis’ biggest role models aren’t industry titans but primitive peoples. “Their way of life fascinates me. Their deep connection to nature, resourcefulness, and ability to live sustainably—it’s something we can all learn from. They remind us to slow down, respect the environment, and appreciate the basics.”

As for the next generation entering the air cargo and logistics industry, Dennis has some advice: “Stay open to change but respect experience. Learn from those who have seen the industry evolve. Build strong relationships, commit to sustainability, and never stop learning. This is a dynamic field, and balancing innovation with wisdom will set you up for success.”

For a man who started in the soil and ended up in the skies, Dennis Demtröder’s journey is a testament to adaptability, passion, and the belief that every challenge is just another step toward growth.