Lufthansa Cargo has announced that it is "going on the offensive in the highly competitive air cargo market" with the launch of td.Basic, a new online offering for standard air cargo which will be available from September 2016. "It offers the high Lufthansa quality at extremely attractive prices," the German air cargo carrier said in a statement. "This will be made possible by simpler background processes, booking via the cargo airline’s online channels only and a somewhat longer duration. As a result, the Lufthansa subsidiary’s new basic product will be suited to any shipments where the customer is happy to accept a transit time of three days more on average than with the familiar td.Pro standard product, which will still be offered." Commenting on the launch of td.Basic, Alexis von Hoensbroech, Board Member Product and Sales at Lufthansa Cargo, said, “We are now adding a price offensive to our long-standing quality offensive. Our customers will be able to benefit from Lufthansa quality with particularly price-sensitive cargo as well from September. "With this innovative basic offering, we are enhancing our product range and charting a path for growth in the standard cargo segment,” he added. "Our new online offering underscores that Lufthansa Cargo remains a forerunner when it comes to developing innovative products.” The new td.Basic online product will complement Lufthansa Cargo's existing td.Pro standard offering and td.Flash express offering. “This means we will be giving our customers even greater influence over the speed and price of our transport services,” von Hoensbroech added. The new product is part of the company’s new CARGO eVOLUTION strategy, one of whose objectives is to advance digitisation in the air cargo industry.